Google Adsense Tips and Tricks

’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place. I’ve also thrown in a few tips of my own. The list of Google AdSense Tips and Tricks shown below give you some ideas on how you can optimize your AdSense site and boost your AdSense income.

1. New Sites - Don’t put ads on empty pages –Find the right topic
When you’re building a new site don’t place adsense on it until everything is finished. The first AdSense secret business is choosing the right topic for your web site. Don’t put adsense on it until you have built inbound links (IBL, also called backlinks) and started getting traffic. If you put up a website with “lorem ipsum” or placeholder text, your adsense ads will almost certainly be off topic. Google will have to guess as what your page is about. It might guess wrong, and so the ads that it displays might not be relevant. You’ll have to wait until Google recrawls the site for the ads to correct themselves.

2. Target keywords
The most important AdSense secret is the keyword research. Before serving ads on a web page, check its keyword density. Find out keywords that can improve your ad relevance. Once you have defined your list of keywords, you should focus on them but build your content human readable. Use your keywords frequently but naturally.

TIP: Your content for each page must be focused, and the keywords you are targeting for your ad should have a density around 2 - 5%. ( repeat the keyword phrase at least twice for every 100 words on your page)

3. Choose the right AdSense format for your website
Wider formats are usually successful because the ads are complementary to the content of your page and compact.

The profitable AdSense formats are:
1. 336×280 large rectangle
2. 300×250 medium rectangle
3. 160×600 wide skyscraper
4. 468×15 horizontal ad links(under your navigation bar).

Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors.

TIP: For forums you should placce the ads directly above or below the the first forum thread.

4. Ads and website color tips
Use the color scheme and style of your web pages so that the ads blend in well. Ads without background color and borders usually perfom better than ads within borders with background color (but it’s not a general rule).

Create a custom AdSense palette:
• border color - should be the background color of your web site
• background color - same as boder color(the color of your background site)
• link color - the same color as your links are in your website
• url color - same as link color
• text color - should be the same color of your main content
You can also select multiple color palettes that blend with your site to create variety.

TIP: Change your page hyperlinks to a high contrast color and then change the ad title to the same color.

5. Position tips
Usually not just users but also customers tend to scan the web pages, they look at the big headlines to see if they are interested in the content of the page.  If you manage to get their attention, they might read all the text and look for other related links.

Place the AdSense ads in a prominent place, maybe around the top-left part of your page or under your main headlines, where your customers are most likely to look at. Google heat map is a useful positioning guideline which provides specific adsense tips on ad placement for your web pages.

The colors fade from dark orange (strongest performance) to light yellow (weakest performance). Each AdSense webpage is different. You should understand the behavior of your visitors using Google channel or AdSense tracking tools. You should change your placement when it doesn’t work for you.

6. Increase the number of ads, but not too much

Another way to increase ad revenue is to use multiple ad units. According to Google Adsense you are allowed to post up to three ad units per page.

So, if you have a lot of text on a page, use multiple AdSense units, as I used in this blog. Link units allow the user to refine what they’re interested in. So if your users might not be interested in specific ads on your webpage, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they’ll be able to specify that they’re interested in that specific topic and get a lot more options and variety on the ads that might appear.

AdSense for Search allows your customers to search Google.com or your sites (up to 3 domains). Even If you have no product of your own, you are able to earn money whenever they will click on the ads that come up on the search results. If you want to keep your visitors on your page, select from settings to open Google Adsense search box results in a new browser window.

TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.

7. Preview Google ads
 

Adsense Preview tool is a free utillity for seeing and understanding which Google Adsense ads would be likely to appear on your page. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list.
There may be no Google AdSense ads available for your webpage, so Googlw will display Public Service Ads. You can hide them using alternate colors or images.

8. ATTENTION DON’T DO

Don’t try to trick Google! and don’t try to trick your customers!

• Don’t click on your own ads;
• Don’t ask others to click on your Google ads;
• Don’t manually change AdSense code;
• Don’t place Google ads on sites that include prohibited content;
• Don’t employ cloaking, hidden text or farm links;
• Don’t use AdSense ads on the same page with similar ads!

9. Show images above or next to your ads
Placing images above or below or even between two AdSense ads is not necessarily prohibited by program policies. But you should include a border line between the ads and the images. Don’t show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.
You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about computer services, use pictures of a laptop or computer.

TIP: Don’t limit yourself to using images only on that size ad unit; it works just as well with the other sizes, like the 336 rectangle.

10. Use section targeting
Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize.

Content you want to emphasize.

 If you want some content to be ignored, use     

     

 

11. Alternate the colors of your ads

AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put AdSense ads on pages that receive many impressions from the same visitors to reduce ad blindness.

12. Your Google ads should be visible
Make sure your text ads are visible to the surfers in all screen formats.

13. Use AdSense channels
You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for AdSense.

While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total.

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