Using Custom Targeting for Displaying Ads

Lets be frank, you cannot survive running a website day in and out, without generating income from it, after a certain period of time, but that does not mean that you overwhelm your readers with tons of ads.

Having done quite a lot of research I can tell you that search engine users are the most likely ones to click on ads and more of the ads should be targeted towards that traffic.

On the other hand, in my experience of tracking ad views and clicks, social networking users never click on ads, on top of that they despise sites with ads and tend to comment negatively about it.

So targeting your ads to only certain sections of your traffic helps immensely. On this blog I do not display ads to users who visit it from social networking and also delay showing ads to regular readers.

Why Targeting ads will benefit?

1. You do not piss off regular and social users who do not like to see ads.
2. You are targeting to people who are more likely to click on ads.
3. Your CTR and eCPM will increase, because you are less likely to display ads to people who are not bound to click on them.

How Do You Display Targeted Ads To Users?

If you are using WordPress as a blogging platform, the Who Sees Ads allows you to target ads to different sections of users, it is definitely a must have.

If you are more PHP savvy, here is a little routine I wrote, that can help you with ad targeting, it has conditions to sort out search engine users, social network users and tell you whether you should display ads or not. Feel free to modify and use it for your own purpose. Download Basic Ads Targeting Basic Logic.

As a footnote, I aggregated this data by channelizing the ads, the first step I told you about, so you can already see the importance of using channels for your ads.